Reasons to Fall in Love with Breck

Breck is like that beautiful, charming, funny, down-to-earth person you meet at a party. You can't believe they're real. Really real. As in authentic and approachable but oh-so fun, too. You instantly have a cr...

Insta-Shots: Ullr Fest in Breckenridge

This year, Breckenridge honored the 2014 Winter Olympics in our own unique way. The theme, "An Ullympic Winter," brought the Olympic traditions to Main Street. The festivities kicked off by breaking the world r...
Call for Artists: Ullr Fest

Call for Artists: Ullr Fest Poster Art

Call for Artists: Ullr Fest 2014 Poster Art Entries due Nov. 5, 2013 at 5p.m. Are you an artist with a wintery flair? Ullr is looking for you to depict him in an eye-catching way. The Breckenridge Resort Ch...
Snow globe float in the Breckenridge, Colo. Ullr Fest parade / photo by Carl Scofield

Ullr Fest Parade: Photos

At the heart of it, Ullr Fest is a town-wide snow dance. The week-long event is Breckenridge's annual tribute to the Norse god of snow, and it culminates with a notorious Main Street parade. See CURRENT ULLR FE...
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Ullr Invades Denver

In our week-long celebration of Opening Day of the Breckenridge Ski Resort and with the preparation of the 50th Ullr Fest, Ullr, Norse God of Snow, made his mark in Denver this past weekend, visiting the Denver...
Ullr Fest parade in Breckenridge, Colorado

Ullr Parade 2012 rocks Main Street

Each year, the Town of Breckenridge pays homage to the mythical Norse god of snow, Ullr.  During the annual week-long “Ullr-Fest”, locals and visitors alike partake in a variety of fun and whacky events, all de...