All new gear at SIA: the photo above shows a garage sale quilt inspired set of outerwear by Burton, uniforms for Team USA Snowboarders during the 2014 Sochi Olympic Games. To find out where you’ll be able to get some of this gear in shops in Breckenridge, read the captions.
The SIA (Snowsports Industries America) show in Denver is the annual trade show for the skiing and snowboarding industries in America. Lots of new gear to see, lots of old friends to run into. Breckenridge and Summit County are extremely well represented. Sales reps, ski companies, clothing designers, and massive resorts. They’re all there.
New technology is coming out all the time. Better ways to go up and downhill. Bigger, lighter, stronger, faster, brighter. Maybe it’s a total redesign of a ski boot, or just a new topsheet on a classic snowboard, it’s here for you to hold and flex. The show isn’t open to the public however. Really only for those in the “industry” to shake hands and sign deals.
Here’s a sneak preview of some interesting gear for next year.
Rossignol has a huge presence at the show. The “7 Series” of skis are very popular and a great choice for lighter CO snow. Find the Soul 7 skis at all Breck Sports locations.
Lange has always been popular, and they’ve expanded their range to include a fantastic “side country” boot, the XC lineup, with ski/hike mode. Surefoot in downtown Breck can set you up with custom Langes.
Faction started in Verbier, SUI, but has North American offices in Breckenridge. The Candide Thovex models are the most popular in the lineup. Make sure to hit up Slopestyle and let Drew get you on some CT 3.0’s.
Always popular is K2. Endorsed by wildly popular skiers such as Seth Morrison, and Sean Petit, you can for sure find something in the K2 lineup that fits your style. Slopestyle has the entire park and big mountain lineup in store.
Black Diamond has a fantastic new addition to the backcountry tech binding market, the Vipec. They’ve been winning awards left and right for it. Actually seen at Mt Outfitters before the show, get ’em while they’re hot.
Smith Optics redesigned one of the more popular lenses on the market, the I/O, calling it I/O 7, for 7th edition. Also letting athletes create custom designs, find Smith Optics at all Sun Logic locations in Breckenridge.
All American snowboard athletes at the Sochi Olympics will be competing in Burton outerwear, inspired by a quilt found at a Vermont garage sale. Mountain Wave and Underground carry an extensive line of Burton boards and clothing.
Mega popular in Colorado, Flylow, based in Denver, is made to be tough and fit the style of modern skiers who want to do it all.
The Pandora jacket from Spyder would be a great choice for chilly Breckenridge skiing. Thanks for making it look awesome Molly! There’s a Spyder concept store in Breck, right above Ollies on Main St.