(Last Updated On: October 7, 2014)


Annie’s Alpine Kids has one of the best selections of kid’s gear in Breckenridge!

Located at 132 Breckenridge S. Main St., with an amazing view of the Ten Mile Range, awaits Annie’s Alpine Kids. While store owner Annie Clancy opened up shop in June 2011, the real making of this fabulous kid’s gear finally began 33 years ago, with a man named Marty Lessow.

For many, Marty is a legend. After growing up in the Los Angeles area, Marty attended college in Steamboat Springs. He moved to Breckenridge in 1973, and then opened up a T-shirt shop in 1978. He soon realized that there was not a mountain gear store for kids, and thus, Marty’s For Kid’s debuted in 1986. The store was located where Moxie is now.

Annie's Alpine Kids

“Winter to summer gear, it’s all here” ~Annie Clancy

Annie met Marty when she was 16. Little did she know that her first real job, working at Marty’s For Kid’s, would make an everlasting impact on her. According to Annie, Marty “touched lots of people’s lives, and he changed mine forever.” Throughout the 11 years Annie worked for Marty, she came to view him as a father figure and mentor.

Nearly three and a half years ago, Marty’s For Kids moved to the current location of Annie’s Alpine Kids. After the devastating news of Marty’s non-hodgkin lymphoma and his death, Annie stood firm and kept his dream alive.

Those that knew Marty remember him as a man that loved life and loved to ski. When Marty passed away Jan. 16, 2012, he had already given one of the greatest gifts to Annie. He gave his lifetime’s honorable reputation of work. Marty’s dream had become Annie’s dream. Annie recalls this time in her life as Marty “passing the torch” to her. Marty will always hold a special place in Annie’s heart, and she vows to carry on his legacy.

Annie's Alpine Kids

Above the register at her store in Breckenridge, Annie has a picture of Marty Lessow skiing.

Annie’s Alpine Kids is more than just an amazing children’s outdoor clothing store located in the heart of Breckenridge; it is a reminder of how each of our lives can touch and bless those around us.

When you swing by Annie’s shop, make sure you say “hello” to her friendly dog, Bella, and look for the picture of Marty skiing, on the wall behind the register.

Annie says Marty will forever be a part of the store and is looking forward to the next chapter of her career. With the destiny that Marty helped create, and the passion so clearly seen in Annie, I believe the future of Annie’s Alpine Kids holds wondrous possibilities.

In Annie’s own words: “Winter to summer gear, it’s all here.” This fall, Annie is excited to bring in new 2012/2013 gear, including big brand names like Kid’s Volcom, Obermeyer, Spyder and Burton.