Breck Bike Week is a rapidly growing event on many different levels, and that is in huge part due to the tireless efforts of Cat Aletto. Cat works for the promoter of the event, CBST Adventures, and it’s definitely her baby.
Cat wears many hats: she brings in major label bike manufacturers for free demo rides to the public, organizes the crazy event that is the Poker Ride, works with local restaurants like Kenosha Steakhouse on an post ride party, and pumps up the crowd for the Ripstoke Trials demonstration as the event MC. She does a lot for the wonderful biking community of Breckenridge, and this is just a little glimpse into her 90 hour weeks.
Even better? Cat’s back on the case for 2013: stay tuned for our Breck Bike Week top picks.
Cat Aletto, along with Byron Swezy, of CBST Adventures, are the organizers of Breck Bike Week. Here they figure out shirt design.
Cat works with the silk screener to get just the right look on the T-shirts.
Going through boxes of swag is all part of the behind the scenes, and all part of Cat’s day.
Moving equipment around, so all the vendors are happy with their space. Demo bikes abound behind Cat.
Always helpful, Cat tries to figure out the best ride for these excited cyclists.
Cat posing with Ellen, one of the prime movers in the world of open space and trails in Breckenridge.
Sneaking away for yet another phone call, Cat accomodates Trek, who was showing up a day after the start of Breck Bike Week.
Some happy customers at Breck Bike Week plan their attack on the Poker Ride, and how they will gain the winning hand.
Working hard at the party post Poker Ride, Cat readies a huge pile of prizes to be given away.
At the end of the day, this is what it’s all about, the ride. Cat gets out with friends and lets the stress go. Photo courtesy Byron Swezy, CBST Adventures.
Want more? Stay tuned for our 2013 Breck Bike Week top picks or check out the Bike Love department for a taste of Breckenridge’s cycling community.